Cheers to Summer with Miller Lite's Beer Cubes!

I am thrilled to share a recent shoot for Miller Lite's summer promotion campaign, "Beer Cubes." This incredibly challenging photoshoot pushed my creative boundaries and required serious troubleshooting by everyone on the creative side and the crew.

The campaign's concept revolved around showcasing Miller Lite's refreshing taste and highlighting their commitment to providing the perfect brew for the summer season. The idea of "Beer Cubes" was born, and it was my responsibility to capture the essence of this concept through captivating visuals.

I am incredibly grateful to have been a part of this campaign and work with such a talented team. It was an opportunity that pushed me to explore new horizons, problem-solve on the go, and ultimately create captivating imagery that brings the spirit of summer and the joy of Miller Lite's Beer Cubes to life.🍻

Client: Miller Lite

Agency : DDB Chicago

Production: Shel Burks

Studio: Throop Studio

Agent: Emissary Artists

ECD: Ben Wolan

ACD: Aaron Willard

CD: Patrick Almaguer

AD: Lane Hedler

Copy: Analisha Santini

Executive Producer: Adine Becker

Prop styling: Lorrie Jamiolkowski

Beverage stylist: Michael Nakumura

Photo assistant: Joe Bankmann

Digital tech: Nate Smith

Retouching: Aaron Willard, and Mickey Chesky

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